James LePage working at desk

👋 I'm James W. LePage - Founder, builder, tinkerer.

Welcome to the personal website of James LePage. I am a digital founder, developer, designer, and generalist. Currently, I'm leading AI at Automattic, the makers of WordPress.com, WooCommerce, Tumblr, and more LinkedIn.

Before this, I cofounded several venture-backed companies and experimented online until something worked. WPAI, acquired by Automattic, was my most recent venture. Founded in 2022, it focused on building AI solutions for WordPress1, including one of the first autonomous AI agents for the web, an AI IDE focused on WordPress, and a ChatGPT alternative... for WordPress.

Before that, I was the technical co-founder of ShareClub, a venture-backed shareholder rewards platform. It facilitated the distribution of in-kind rewards from public companies to individual shareholders. For example, if you invested in Acme Inc and held for 1 month, you could claim a $100 gift card2 every year from that company.

Prior to ShareClub, I studied entrepreneurship and AI at Syracuse University, and ran Isotropic, a digital agency, for 4+ years. At Isotropic, we built large ecommerce sites3 (our largest client had $28M+ ARR in D2C wellness product subscriptions), digital magazines, and critical marketing sites for public companies.

Automattic
Eng Dir, AI Dec 2024 - Present
WordPress.org AI Team
Co-Lead May 2025 - Present
WPAI (acq Automattic)
Founder 2022 - 2024
ShareClub
Co-Founder 2021 - 2023
🤝
Advisor & Investor
2021 - Present
Isotropic
Founder, Creative Dir. 2018 - 2022
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Freelancer
Long time ago - 2018
New York State Flag

New York, New York

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🎒
Backpacking
🇨🇭 Next
🏃
Distance Running
Next: HTX Marathon Jan 25
🚗
Classic Cars
'72 Corvette
🧗
Rock Climbing
Pretty bad at it
✈️
Travel
ᨏ 🌁
🐘
PHP
Deal with it 🕶️
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Music
Guitar & Trumpet