👋 I'm James W. LePage - Founder, builder, tinkerer.

Welcome to the personal website of James LePage. I am a digital founder, developer, designer, and generalist. Currently, I'm leading AI at Automattic, the makers of WordPress.com, WooCommerce, Tumblr, and more .

Before this, I cofounded several venture-backed companies and experimented online until something worked. WPAI, acquired by Automattic, was my most recent venture. Founded in 2022, it focused on building AI solutions for WordPress¹, including one of the first autonomous AI agents for the web, an AI IDE focused on WordPress, and a ChatGPT alternative... for WordPress.

Before that, I was the technical co-founder of ShareClub, a venture-backed shareholder rewards platform. It facilitated the distribution of in-kind rewards from public companies to individual shareholders. For example, if you invested in Acme Inc and held for 1 month, you could claim a $100 gift card² every year from that company.

Prior to ShareClub, I studied entrepreneurship and AI at Syracuse University, and ran Isotropic, a digital agency, for 4+ years. At Isotropic, we built large ecommerce sites³ (our largest client had $28M+ ARR in D2C wellness product subscriptions), digital magazines, and critical marketing sites for public companies.