# Home
URL: <https://j.cv/>
Published: Tue, 21 Oct 2025 02:25:12 +0000
Updated: Wed, 04 Feb 2026 05:00:46 +0000
## 👋 I’m James W. LePage – Founder, builder, tinkerer.
Welcome to the personal website of James LePage. I am a digital founder, developer, designer, and **generalist**. Currently, I’m leading AI at [Automattic](https://automattic.com/), the makers of WordPress.com, WooCommerce, Tumblr, and more. [I blog about what I do here.](https://j.cv/blog)
Before this, I cofounded several venture-backed companies and experimented online until something worked. [WPAI](https://wpai.co/), acquired by Automattic, was my most recent venture. Founded in 2022, it focused on building AI solutions for WordPress1, including one of the first autonomous AI agents for the web, an AI IDE focused on WordPress, and a ChatGPT alternative… for WordPress.
> You win, or you learn.
Before that, I was the technical co-founder of [ShareClub](https://shareclub.io/), a venture-backed shareholder rewards platform.
It facilitated the distribution of in-kind rewards from public companies to individual shareholders. For example, if you invested in Acme Inc and held for 1 month, you could claim a $100 gift card2 every year from that company.
Prior to ShareClub, I studied entrepreneurship and AI at [Syracuse University](https://launchpad.syr.edu/), and ran [Isotropic](https://agency.isotropic.co/), a digital agency, for 4+ years. At Isotropic, we built large ecommerce sites3 (our largest client had $28M+ ARR in D2C wellness product subscriptions), digital magazines, and critical marketing sites for public companies.
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#### Curriculum Vitae
[(LinkedIn)](https://linkedin.com/in/jameswlepage)
Automattic
*Eng Director, AI* Dec 2024 – Present
WordPress.org Core AI Team
*Founder* May 2025 – Present
WPAI
*Founder* 2022 – 2024 (Exit)
ShareClub
*Co-Founder* 2021 – 2022
🤝Advisor & Investor
2021 – Present
Isotropic
*Founder, Creative* Dir. 2018 – 2022 (Exit)
đź’»Freelancer
Long time ago – 2018
*Not pictured: Cook at Campfire, Stock Analysis Writer at [WappCap](https://www.tipranks.com/experts/bloggers/wappinger-capital-research) and [Seeking Alpha](https://seekingalpha.com/author/wappcap), Leasing Agent at [Kaufman](https://kaufmanorganization.com/)*, Federally Licensed Radio Operator (KD2DVF), Eagle Scout
#### What I’m
Listening To
This used to sync from Spotify,
but now I use Apple Music
*And a lot more random stuff* *from crate digging.*
#### Blog Posts
(View all)
[WP AI Progress](https://j.cv/wp-ai-progress/)
Feb 2026
[Agent Building In WordPress](https://j.cv/agent-building-in-wordpress/)
Feb 2026
[A Glossary for The Future of The Web](https://j.cv/a-glossary-for-the-future-of-the-web/)
Jan 2026
[Future of Web, What This Means for WordPress (5/5)](https://j.cv/future-of-web-what-this-means-for-wordpress-5-5/)
Jan 2026
[The Web’s Next Interface (4/5)](https://j.cv/the-webs-next-interface-4-5/)
Jan 2026
#### What I’m
Reading
Hover over each book,
this syncs from a private CPT
#### Press
(View all)
[WordCamp US 2025 Keynote](https://us.wordcamp.org/2025/session/core-ai-what-were-building/)
*Speaking* August 2025
[WordPress.com Rolls Out MCP Support](https://www.therepository.email/wordpress-com-rolls-out-mcp-support-as-automattic-dogfoods-mcp-adapter)
*Article* May 2025
[WordPress has formed an AI team](https://techcrunch.com/2025/05/27/wordpress-has-formed-an-ai-team/)
*Article* May 2025
[The Future of AI for WordPress.org](https://withinwp.com/podcast/the-future-of-ai-for-wordpress-org-with-james-lepage/)
*Podcast* May 2025
[WordPress has a new AI team](https://www.therepository.email/wordpress-has-a-new-ai-team)
*Article* May 2025
[WordPress.com launches AI-powered website builder](https://www.therepository.email/wordpress-com-launches-ai-powered-website-builder)
*Article* Apr 2025
[AI For WordPress Learning Management System Websites](https://podcast.lifterlms.com/ai-and-wordpress-online-courses/)
*Podcast* Mar 2025
[Automattic acquires WPAI](https://techcrunch.com/2024/12/09/automattic-acquires-wpai-a-startup-that-creates-ai-solutions-for-wordpress/)
*Article* Dec 2024
[Automattic Acquisition Will Bring AI Into WordPress](https://www.searchenginejournal.com/automattic-acquisition-will-bring-ai-into-wordpress/535015/)
*Article* Dec 2024
[WPFounders Profile](https://wpfounders.com/wordpress-plugin/james-lepage-wpai/)
*Article* Nov 2024
[WordCamp US 2024 Keynote](https://wordpress.tv/2024/10/10/deeply-integrating-ai-with-wordpress/)
*Speaking* Nov 2024